Price Matches must be done at the Customer Service desk, not at the regular checkout. Sometimes it can take a substantial amount of time to get service.

Often the associate will need to phone the competitor’s store or go online to verify the price. This can also take a substantial amount of time.

Price matching at has a high risk of failure due to the time delay taken by Future Shop to address emailed price match requests. It often takes more than a day to receive a response to a price match request. In this time, the situation at the competitor’s site could have changed (i.e. the price goes up or the product goes out of stock). What can happen is that you purchase the product at Future Shop and immediately file the price match request, the product is shipped, and then you receive a price match denial. This can be a major hassle.

“1. If you find a lower advertised price we will beat it by 10% of the difference.

2. If you find a lower advertised price within 30 days* of your purchase we will beat it by 10% of the difference.

3. If our own price is reduced within 30 days* of your purchase, bring in your receipt and we will refund the difference.

*14 days for computers, laptops, monitors, printers, camcorders, digital cameras, cellular and wireless devices, portable DVD players, radar detectors, projectors and air conditioners.” –

Quick Facts



Price Protection Time Limit

 30 or 14 days

Proof Required

 Flyer, printout, receipt, etc.

Difficulty Level


Successful Outcome Probability



  • Must be in stock and available for immediate sale and delivery from the competitor at the advertised price
  • Competitor must be an authorized dealer
  • Same brand and model
  • New and factory sealed
  • Advertised in Canadian dollars
  • Must include all charges for next day delivery


  • Advertising errors or misprints
  • Special educational prices, restricted offers, mail order offers, rebates, coupons, premiums, free or bonus offers
  • OEM products, limited or minimum quantity offers, liquidations, clearances, special financing offers

More Information

  1. Lowest Price Guarantee on the Future Shop web site
  2. Future Shop Company Information
  3. Future Shop Price Match Policy
  4. Future Shop Return Policy
  5. Future Shop Gift Cards

Canadian Price Matching Businesses

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