This is not a standard price match policy. RCSS has a team that automatically price matches baby items at in-market comparable stores (i.e. not all the lowest prices in the area).

"Every week, our Price Match team checks our major competitors’ weekly flyers and automatically matches the lowest advertised price of baby diapers, wipes and formula. If we do not carry the identical size, we will match the advertised price on a per unit basis using our closest comparable package size.

* We Price Match in-stock identical products and comparable control brands (comparable as determined solely by us). We do not match competitor 'multi-buys' (eg. 2 for $4); 'spend/buy x get x'; 'Free'; discounts obtained through loyalty programs, clearance sales, rebates, double/triple coupons and random promotions (scratch & save). Offer not applicable to training pants, baby cereal, Natural Value products and personal/household wipes. Major competitors means our major supermarket and drugstore competitors as determined solely by us (based on a number of factors which can vary by store location). We Price Match for the duration of the competitor's weekly flyer. WE RESERVE THE RIGHT TO LIMIT QUANTITIES. Due to the fact that product is ordered prior to the time of our Price Match checks, quantities may be limited.

To subscribe text BABY to 588588 using your cellular telephone or other text messaging device. You will receive a welcome message and then a weekly SMS message stating Real Canadian Superstore's Price Match for Moms price on diapers, wipes and formula (prices are effective in Ontario only, except Thunder Bay.). This is a free SMS subscription service provided by Loblaws Inc. and its affiliates (collectively LCL) and you will not be charged for the weekly message by Real Canadian Superstore or LCL. Only your standard network message rates apply as per your phone operator contract. You are responsible for all applicable taxes associated with placing an SMS Entry. Only customers of these Canadian carriers: Aliant, Bell, Fido, Koodo Mobile, MTS Mobility, NorthernTel, PC Mobile, Rogers Wireless, SaskTel Mobility, Télébec Mobilité, TELUS Mobility, Virgin Mobile and WIND Mobile may register to receive these messages. The Sponsor in its sole discretion may add or delete a wireless carrier at any time, without notice. To unsubscribe from this service at any time text STOP to 588588 and you will receive no further messages. LCL is not liable for any problems, errors, or negligence that may arise or occur in connection with this service, including but not limited to, any damage to the subscriber's cellular telephone or text messaging device, as a result of the subscription to this service. LCL does not assume any responsibility for inaccurate information, technical malfunctions, human or technical errors, printing errors, lost, delayed or garbled data or transmissions, omissions, interruption, deletion, defect or failure of any telephone or transmission lines. LCL reserves the right to terminate or amend this service at any time.” –

Quick Facts



Price Protection Time Limit



 Not Necessary

Difficulty Level


Successful Outcome Probability

 Low (if requesting a manual price match)


  • Baby diapers, wipes and formula products only


  • Competitor 'multi-buys' (eg. 2 for $4)
  • 'Spend/buy x get x'; 'Free'; discounts obtained through loyalty programs
  • Clearance sales
  • Rebates
  • Double/triple coupons and random promotions (scratch & save)
  • Training pants, baby cereal, Natural Value products and personal/household wipes

More Information

  1. Baby and you Price Match Guarantee on the RCSS web site
  2. Real Canadian Superstore Return Policy
  3. Real Canadian Superstore Gift Cards

Canadian Price Matching Businesses

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